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On the basic metrics alone, the score was 78.5 and the rank 2. The score is now 65.9 and rank 3 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Mokkamestarit (Mokkamestarit Oy) on läpinäkyvä kahvipaahtimon verkkokauppa: tuotesivulla näkyy hinta ja pakkauskoko (14,90 euroa, 200 g / 1 kg) sekä laajat paahto- ja alkuperätiedot, toimituskulut ilmaisen toimituksen rajoineen (yli 59 euroa) ja kuluttajan 14 päivän palautusoikeus. Y-tunnus 0891147-4, sähköpostit ja puhelin sekä UKK-osio ovat esillä; kahvin kotiinkuljetustilauksen tarkat ehdot jäivät vahvistumatta.
Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Condition for free delivery | 22 p × 60.0 % | 13.2 |
| Delivery cost | 14 p × 38,7 % | 5.4 |
| Coffee return right | 8 p × 100.0 % | 8.0 |
| Cancelling a continuous subscription | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 78,5 | 39.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Condition for free delivery NOTEFree delivery applies only to Posti parcel locker delivery, not home delivery. | Orders over €59 with free shipping | mokkamestarit.fi checked 18.10.2026 | 13.2 / 22 |
| Delivery cost | 8.90 € for orders under 59 € | mokkamestarit.fi checked 18.10.2026 | 5.4 / 14 |
| Coffee return right NOTEThe customer pays the return costs. | 14-day right of return for unopened and unused products | mokkamestarit.fi checked 18.10.2026 | 8.0 / 8 |
| Cancelling a continuous subscription | Delivery terms do not mention a recurring order or a monthly order. Only the delivery terms page was read. | mokkamestarit.fi, delivery terms checked 18.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 65,9 | 19.8 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 84,7 | 16.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 43/100 | Technical measurement | 17.2 / 40 |
| Accessibility | 78/100 | Technical measurement | 23.4 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price and package size visible on the product page OBSERVATIONTuotesivu Brasil: hinta '14,90 euroa', pakkauskoot '200g' ja '1 kg'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimitusehdot: 'Ilmainen toimitus yli 59 euroa tilauksille'; Postin pakettiautomaatti alk. 8,90 euroa. | Yes | Website + AI extraction | 20.0 / 20 |
| Terms and cancellation of coffee subscription or ongoing subscription OBSERVATIONnavigaatiossa 'Kotiovelle > Kahvi/Tee' -kotiinkuljetustilaus, mutta kestotilauksen irtisanomisehtoja ei ladattu. | Partly | Website + AI extraction | 7.5 / 15 |
| Roast level, origin or process on the product page OBSERVATIONTuotesivu: 'Maku: Kaakao ja raakasuklaa ... Hapokkuus: Matalahappoinen, Lajike: Yellow Bourbon, Kasvukorkeus: 1100-1500'. | Yes | Website + AI extraction | 15.0 / 15 |
| Return or freshness guarantee and right of cancellation stated OBSERVATIONDelivery terms: 'Right of return: Consumer customers ... within 14 days of the purchase date'. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONDelivery terms: 'Business ID 0891147-4'. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONDelivery terms: '+358 50 553 5003'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONToimitusehdot: 'paahtimo@mokkamestarit.fi', 'toimisto@mokkamestarit.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONreal-time chat support is not mentioned. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONMyymälä-osio ja aukiolomaininta löytyvät, mutta tarkkoja aukioloaikoja ei ladattu. | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONToimitusehdot/navigaatio viittaavat 'Usein kysytyt kysymykset' -osioon. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONno separate mobile app was mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return or freshness guarantee and right of cancellation stated OBSERVATIONDelivery terms: 'Right of return: Consumer customers ... within 14 days of the purchase date'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Mokkamestarit-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +15.8 points: 65.9 → 81.7, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.