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On the basic metrics alone, the score was 73.8 and the rank 2. The score is now 77.0 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Joutsenkivi (Kaavin Kivi Oy) on kotimaisten hautakivien verkkokauppa, jossa jokaisen mallin hinta näkyy heti ilman yhteydenottoa ja toimitus paikalleen asennettuna koko Suomeen sisältyy hintaan ilman toimitus- tai laskutuslisiä. Kivilaji, kotimainen valmistus, Y-tunnus ja kahden vuoden oikaisutakuu ovat esillä. Lisäkaiverrusten erillinen hinnoittelu ja aukioloajat jäävät epäselviksi.
Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Price of the cheapest stone | 20 p × 94,6 % | 18.9 |
| Prices shown on the website | 14 p × 100.0 % | 14.0 |
| Payment after installation | 8 p × 50.0 % | 4.0 |
| Correction guarantee | 8 p × 40.0 % | 3.2 |
| Basic metrics | 50 % × 73,8 | 36.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of the cheapest stone NOTEStarting price; the final price changes according to the details selected in the design tool. Installation is included in the price. | From 865 € (Kaiho, Viimeinen lento) | joutsenkivi.fi checked 17.10.2026 | 18.9 / 20 |
| Prices shown on the website | The starting price of each model is shown on the front page | joutsenkivi.fi checked 17.10.2026 | 14.0 / 14 |
| Payment after installation | Half of the stone's price in advance | joutsenkivi.fi checked 17.10.2026 | 4.0 / 8 |
| Correction guarantee | Two-year correction guarantee | joutsenkivi.fi checked 17.10.2026 | 3.2 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 61,6 | 18.5 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 85,3 | 17.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 27/100 | Technical measurement | 10.8 / 40 |
| Accessibility | 79/100 | Technical measurement | 23.7 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Gravestone price displayed without contacting the company OBSERVATIONTuotesivu: 'Hinta alkaen: 865 euroa'; etusivun mallistossa jokaisella mallilla 'Hinta alk.' -euromäärä. | Yes | Website + AI extraction | 25.0 / 25 |
| Contents of the total price (delivery, installation, basic engraving) itemised OBSERVATIONToimitus- ja maksuehdot: 'Laskuun ei lisätä toimitus- eikä laskutuslisiä.' Toimitus paikalleen asennettuna mille tahansa hautausmaalle Suomessa. | Yes | Website + AI extraction | 20.0 / 20 |
| Price of engravings and additional engravings itemised OBSERVATIONTuotesivu: 'Tekstit ja koristeet: kaiverrus ja maalaus valkoisella' sisältyy malliin; erillistä lisäkaiverrushinnastoa ei ladatuilla sivuilla. | Partly | Website + AI extraction | 7.5 / 15 |
| Delivery and installation to a cemetery across Finland stated OBSERVATIONEtusivu: 'Toimitus paikalleen asennettuna mille tahansa hautausmaalle Suomessa' ja 'toimitamme muistomerkin paikalleen 6-8 viikon kuluessa'. | Yes | Website + AI extraction | 15.0 / 15 |
| Rock type and material information and origin stated OBSERVATIONTuotesivu: 'Kivilaji: Kurun harmaa, Musta'; etusivu: 'Joutsenkiven muistomerkit valmistetaan Suomessa'. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONEtusivulla 'Y-tunnus 0776681-8' (Kaavin Kivi Oy, aputoiminimi Kiviliike Joutsenkivi). | Yes | Website + AI extraction | 10.0 / 10 |
| Product warranty stated OBSERVATIONEtusivu: 'Kaikilla asentamillamme muistomerkeillä on kahden vuoden oikaisutakuu.' | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 86/100 | AI analysis | 29.2 / 34 |
| Findability of pricing | 88/100 | AI analysis | 29.0 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
Oletko Joutsenkivi-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.1 points: 77.0 → 89.1, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.