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Semrush

Rank 2 · SEO tools · Checked 16.10.2026

Websitesemrush.com
OwnerSemrush is one of the world's most used SEO platforms. Originally the US-based Semrush Holdings, Inc. (Boston, founded 2008); Adobe Inc. completed the acquisition on 28.4.2026, so Semrush is now part of the Adobe group. Data processing is focused on the United States.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelKuukausi- tai vuositilaus, hinta porrastettu pakettitasoittain (seurattavat sivustot, avainsanat ja AI-hakukiintiot).
Cheapest paid tierSEO-paketti 139 $/kk (117,33 $/kk vuosilaskutuksella)
Tracked keywords (cheapest tier)500 seurattavaa avainsanaa/vrk ja 5 seurattavaa sivustoa (SEO-taso)
Free tier or trial7 päivän maksuton kokeilu, peruttavissa milloin tahansa
Data locationYhdysvallat (AWS; tiedonsiirrot konsernin sisalla, nyt osa Adobea)
LCP (mobile)5.1 s
Basic metrics75.5, rank 3
68.4SCORE
Go to service Ask a friendGive feedback
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 75.5 and the rank 3. The score is now 68.4 and rank 2 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 20.8.2026

Semrush on yksi maailman kattavimmista SEO-alustoista, jonka hinnat ja kiintiot ovat julkisesti esillä. Vahvuutena on poikkeuksellisen laaja työkalu- ja datavalikoima, heikkoutena korkea hinta, englanninkielisyys ja Yhdysvaltoihin painottuva datankäsittely.

Strengths

  • A very comprehensive toolkit from keyword research to competitor and link analysis and content optimisation
  • Kaikki pakettitasot ja niiden avainsana- ja sivustokiintiot ovat julkisesti esillä hinnastossa ilman yhteydenottoa
  • Suuri avainsana- ja verkkotunnustietokanta tekee kilpailija-analyysista poikkeuksellisen syvää

Areas to improve

  • Halvin taso on kansainvälisesti vertaillen kallis, ja lisäkäyttäjät sekä AI-haun seuranta nostavat hintaa nopeasti
  • The user interface and support are not in Finnish
  • Datankäsittely painottuu Yhdysvaltoihin, mikä on tietosuojan kannalta huomioitava EU-asiakkaalle

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

68.4 / 100
Monthly price22 p × 53.0 %11.7
Free trial or tier10 p × 100.0 %10.0
Refund8 p × 50.0 %4.0
Tracked keywords10 p × 50.0 %5.0
Basic metrics50 % × 75,537.8

Buying motives · weight 50 p

30,7 / 50
MetricMeasured valueSourcePoints
Monthly price
NOTEThe price is the monthly billing price. With annual billing 112.52 €/month.
SEO package 134 €/month with monthly billing (112.52 €/month with annual billing)semrush.com
checked 16.10.2026
11.7 / 22
Free trial or tierFree tier $0/month, no payment cardsemrush.com
checked 16.10.2026
10.0 / 10
Refund7-day guarantee only for subscriptions of at least 12 months, no refund for monthly subscriptionssemrush.com
checked 16.10.2026
4.0 / 8
Tracked keywordsSEO package: 500 keywords tracked dailysemrush.com
checked 16.10.2026
5.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

75.5 / 100
Digital quality30 % × 70,821.2
Transparency30 % × 90,027.0
Reachability20 % × 47,59.5
AI quality score20 % × 88,617.7

Digital quality · weight 30%

70.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)41/100Technical measurement16.4 / 40
Accessibility97/100Technical measurement29.1 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Monthly price and package tiers publicly displayed without making contact
OBSERVATIONHinnasto: SEO-paketti 139 $/kk (117,33 $/kk vuosilaskutuksella), ylemmat tasot Starter, Pro+ ja Advanced
YesWebsite + AI extraction25.0 / 25
Keyword and project quotas stated by package tier
OBSERVATIONHinnasto erittelee per taso: SEO-taso 5 sivustoa ja 500 avainsanaa/vrk; Pro+ 15 sivustoa ja 1 500 avainsanaa; Advanced 40 sivustoa ja 5 000 avainsanaa
YesWebsite + AI extraction15.0 / 15
Free tier or free trial and its limits stated
OBSERVATIONHinnasto: 'seven days' maksuton kokeilu, 'cancel anytime'
YesWebsite + AI extraction15.0 / 15
Data location (EU or USA) stated
OBSERVATIONTietosuojaseloste: data 'United States and to other members of our group', isännöinti AWS
YesWebsite + AI extraction15.0 / 15
Contract term and cancellation stated
OBSERVATIONHinnasto: kuukausi- tai vuositilaus, peruttavissa milloin tahansa
YesWebsite + AI extraction10.0 / 10
Finnish-language interface or support available
OBSERVATIONuser interface and support in English, no Finnish
NoWebsite + AI extraction0.0 / 10
Owning company stated on the site
OBSERVATIONSemrush Holdings, Inc. (nyt osa Adobe Inc:ia) mainitaan sivuston oikeudellisissa tiedoissa
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

47.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONpuhelintukea ei tuoda esiin, tuki hoidetaan verkossa
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONyhteydenotto paaosin tukilomakkeen ja sähköpostin kautta
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONsivustolla live-chat-tuki
YesWebsite + AI extraction15.0 / 15
Opening hours shown
OBSERVATIONcustomer service opening hours not shown
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONSemrush Help Center ja laaja dokumentaatio
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONSemrush tarjoaa mobiilisovelluksen (iOS/Android)
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

88.6 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing88/100AI analysis29.0 / 33
Content coverage92/100AI analysis30.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +12.3 points: 68.4 → 80.7, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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