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Napoleon Grills

Rank 5 · Grills and grilling accessories online · Checked 18.10.2026

Websitenapoleongrillit.fi
OwnerScandinavisk Spismiljö AB (Sweden) - the Finnish-language mono-brand online store of the Napoleon grill brand (gas, charcoal, electric and gas smokers, outdoor kitchens), product pages have dimensions and warranty information, a Finnish Business ID is not shown (napoleongrillit.fi)
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)55,6 s
Basic metrics70.7, rank 4
35.4SCORE
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On the basic metrics alone, the score was 70.7 and the rank 4. The score is now 35.4 and rank 5 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

Napoleon Grillit on ruotsalaisen Scandinavisk Spismiljö AB:n ylläpitämä Napoleon-grillibrändin suomenkielinen verkkokauppa. Tuotesivut ovat vahvoja: hinnat, kattavat mitat ja oma takuuvälilehti näkyvät selkeästi. Heikkoutena suomalaisen Y-tunnuksen puuttuminen, varastosaldon puute sekä toimitus- ja palautusehtojen epäselvyys.

Strengths

  • The product pages show the price and comprehensive dimensions, for example the Napoleon Apollo AS18 smoker at 449 euros, with height 114 cm, width 47 cm, depth 47 cm and grilling surface 47 cm
  • Tuotesivulla on oma Takuut-välilehti, ja Napoleon on tunnettu pitkistä takuistaan
  • Sivustolla on usein kysytyt kysymykset -osio, grillikoulu sekä puhelin (+358 86151290) ja sähköposti support@napoleongrillit.fi

Areas to improve

  • Sivustolla ei näytetä suomalaista Y-tunnusta, ja verkkokaupan ylläpitää ruotsalainen Scandinavisk Spismiljö AB
  • Tuotesivulla ei näy varastosaldoa, ja toimituskuluja tai palautusehtoja ei kerrota selkeästi omalla sivullaan
  • Kyseessä on yhden merkin (Napoleon) mono-brand-kauppa, joten valikoima kattaa vain Napoleonin grillit ja tarvikkeet

How the score is calculated

Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

35.4 / 100
Return costs18 p × 0.0 %0.0
Delivery costs visible14 p × 0.0 %0.0
Delivery time10 p × 0.0 %0.0
Payment by invoice8 p × 0.0 %0.0
Basic metrics50 % × 70,735.4

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Return costsNapoleon's Finnish site is an importer's information page and does not sell grills itself. The front page, the Lisätietoa page and the FAQ have no delivery, return or payment terms, and purchasing is directed to resellers.napoleongrillit.fi, frequently asked questions
checked 18.10.2026
0.0 / 18
Delivery costs visibleNapoleon's Finnish site is an importer's information page and does not sell grills itself. The front page, the Lisätietoa page and the FAQ have no delivery, return or payment terms, and purchasing is directed to resellers.napoleongrillit.fi, frequently asked questions
checked 18.10.2026
0.0 / 14
Delivery timeNapoleon's Finnish site is an importer's information page and does not sell grills itself. The front page, the Lisätietoa page and the FAQ have no delivery, return or payment terms, and purchasing is directed to resellers.napoleongrillit.fi, frequently asked questions
checked 18.10.2026
0.0 / 10
Payment by invoiceNapoleon's Finnish site is an importer's information page and does not sell grills itself. The front page, the Lisätietoa page and the FAQ have no delivery, return or payment terms, and purchasing is directed to resellers.napoleongrillit.fi, frequently asked questions
checked 18.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

70.7 / 100
Digital quality30 % × 70,621.2
Transparency30 % × 67,520.2
Reachability20 % × 67,513.5
AI quality score20 % × 77,315.5
Commitment indexmax +1.0+0,25

Digital quality · weight 30%

70.6 / 100
MetricMeasured valueSourcePoints
Performance (mobile)43/100Technical measurement17.2 / 40
Accessibility82/100Technical measurement24.6 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

67.5 / 100
MetricMeasured valueSourcePoints
Product prices displayed without logging in
OBSERVATIONTuotesivu Apollo AS18 savustin: hinta '449 €' näkyy tuotelistalla ja tuotesivulla.
YesWebsite + AI extraction25.0 / 25
Grilling surface, output or material stated on the product page
OBSERVATIONTuotesivu: 'Korkeus 114 cm, Leveys 47 cm, Syvyys 47 cm, Grillauspinta 47 cm, Tuotenumero 15524NA'.
YesWebsite + AI extraction15.0 / 15
Warranty length or warranty information displayed
OBSERVATIONtuotesivulla oma välilehti 'Takuut' tuotteen tietojen yhteydessä.
YesWebsite + AI extraction15.0 / 15
Delivery costs, free delivery threshold or delivery time statedPartlyWebsite + AI extraction7.5 / 15
Right of return and return terms publicly availablePartlyWebsite + AI extraction5.0 / 10
Stock level or availability shown on the product pageNoWebsite + AI extraction0.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONsivuston ylläpitäjäksi ilmoitetaan Scandinavisk Spismiljö AB, suomalaista Y-tunnusta ei näytetä.
NoWebsite + AI extraction0.0 / 10

Reachability · weight 20%

67.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONLisätietoa-sivu: 'Puh: +358 86151290', sähköposti support@napoleongrillit.fi.
YesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ section
OBSERVATIONSivustolla erillinen 'usein-kysytyt-kysymykset' -sivu.
YesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

77.3 / 100
MetricMeasured valueSourcePoints
Clarity of information78/100AI analysis26.5 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage72/100AI analysis23.8 / 33

Commitment index (bonus)

+0.25 pts
MetricStatusBonus
Right of return and return terms publicly available
OBSERVATIONWebsite + AI extraction
Partly shown+0,25

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +63.7 points: 35.4 → 99.1, rank 5 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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