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GrillSymbol

Rank 4 · Grills and grilling accessories online · Checked 18.10.2026

Websitewww.grillsymbol.fi
OwnerSymbol OÜ (Estonia) - Finnish-language online shop of the GrillSymbol brand (BBQ smoker grills, Cor-Ten steel, pizza ovens, muurinpohja skillets), prices and delivery time shown, no Finnish Business ID displayed (grillsymbol.fi)
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)8.8 s
Basic metrics58.5, rank 5
43.8SCORE
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On the basic metrics alone, the score was 58.5 and the rank 5. The score is now 43.8 and rank 4 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

GrillSymbol on virolaisen Symbol OÜ:n ylläpitämä GrillSymbol-brändin suomenkielinen verkkokauppa (Cor-Ten-teräksiset BBQ-savustusgrillit ja pizzauunit). Tuotehinnat näkyvät ja yhteystiedot löytyvät, mutta läpinäkyvyys on heikoin vertailussa: palautusehtosivu on tyhjä, suomalaista Y-tunnusta ei näytetä eikä varastosaldoa tai takuuta kerrota.

Strengths

  • Product prices are visible without logging in, for example GrillSymbol Smoky Beast XL smoker grill 2,990 euros and Chef XXL Silver charcoal grill 3,190 euros
  • Sivustolla on usein kysytyt kysymykset -osio (FAQ) sekä puhelin (+358 40 1758 977) ja sähköposti (order@grillsymbol.fi)
  • Tuotekuvauksissa mainitaan rakennemateriaali (Cor-Ten-teräs) ja rahtiaika 'ympäri Suomeen 5-7 päivää'

Areas to improve

  • Palautusehtosivu (refund_returns) on tyhjä WooCommerce-oletuspohja ilman varsinaista palautusehtotekstiä, joten palautusoikeuden ehtoja ei kerrota selkeästi
  • Sivustolla ei näytetä suomalaista Y-tunnusta, ja verkkokaupan ylläpitää virolainen Symbol OÜ; takuutietoja ei löydy tuotesivulta
  • Tuotesivulla ei näy varastosaldoa eikä toimituskulua tai ilmaisen toimituksen rajaa

How the score is calculated

Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

43.8 / 100
Return costs18 p × 0.0 %0.0
Delivery costs visible14 p × 60.0 %8.4
Delivery time10 p × 37.5 %3.8
Payment by invoice8 p × 30.0 %2.4
Basic metrics50 % × 58,529.2

Buying motives · weight 50 p

14,6 / 50
MetricMeasured valueSourcePoints
Return costs
NOTEException: if the product is wrong or defective, the return costs the buyer nothing.
The buyer pays the return costsgrillsymbol.fi
checked 18.10.2026
0.0 / 18
Delivery costs visible
NOTEFor purchases under 100 euros the buyer pays the costs, but the amount is only revealed when the shipping method is selected.
For purchases over 100 euros, the seller pays the shipping costsgrillsymbol.fi
checked 18.10.2026
8.4 / 14
Delivery time
NOTEProducts are shipped from the Tallinn warehouse.
Generally 3–7 working daysgrillsymbol.fi
checked 18.10.2026
3.8 / 10
Payment by invoice
NOTEIn the online store you can pay via Klarna with online banking and with Visa and Mastercard cards.
Advance invoice on request, no subsequent invoicegrillsymbol.fi
checked 18.10.2026
2.4 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

58.5 / 100
Digital quality30 % × 68,220.5
Transparency30 % × 40,012.0
Reachability20 % × 67,513.5
AI quality score20 % × 62,612.5

Digital quality · weight 30%

68.2 / 100
MetricMeasured valueSourcePoints
Performance (mobile)31/100Technical measurement12.4 / 40
Accessibility94/100Technical measurement28.2 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices92/100Technical measurement13.8 / 15

Transparency · weight 30%

40.0 / 100
MetricMeasured valueSourcePoints
Product prices displayed without logging in
OBSERVATIONTuotesivu Smoky Beast XL: hinta '€2,990'; kategoriasivulla Chef XXL Silver '€3,190'.
YesWebsite + AI extraction25.0 / 25
Grilling surface, output or material stated on the product page
OBSERVATIONTuotesivu: rakennemateriaaliksi mainitaan 'Corten' (Cor-Ten-teräs); grillauspinta esitetään tuotekuvauksessa.
PartlyWebsite + AI extraction7.5 / 15
Warranty length or warranty information displayedNoWebsite + AI extraction0.0 / 15
Delivery costs, free delivery threshold or delivery time stated
OBSERVATIONTuotesivu ja toimitussivu: 'Rahti: ympäri Suomeen 5-7 päivää'; toimituskulua tai ilmaisrajaa ei ilmoiteta.
PartlyWebsite + AI extraction7.5 / 15
Right of return and return terms publicly available
OBSERVATION/refund_returns/-sivu latautuu (HTTP 200) mutta sisältää vain otsikon ja alatunnisteen, ei palautusehtotekstiä.
NoWebsite + AI extraction0.0 / 10
Stock level or availability shown on the product pageNoWebsite + AI extraction0.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONylläpitäjäksi ilmoitetaan Symbol OÜ (Viro), suomalaista Y-tunnusta ei näytetä.
NoWebsite + AI extraction0.0 / 10

Reachability · weight 20%

67.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONFAQ/yhteystiedot: 'Puh: +358 40 1758 977', sähköposti order@grillsymbol.fi.
YesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

62.6 / 100
MetricMeasured valueSourcePoints
Clarity of information60/100AI analysis20.4 / 34
Findability of pricing78/100AI analysis25.7 / 33
Content coverage50/100AI analysis16.5 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +19.8 points: 43.8 → 63.6, rank 4 → 3.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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