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Martela

Rank 3 · Ergonomic office chairs · Checked 15.10.2026

Websitemartela.com
Owner · measured 4.9.2026Martela Oyj (0114891-2), Finnish listed office furniture brand (1945–); in its online shop the Logic 220 work chair 828 € (0% VAT) / ~1,027 € (24% VAT); delivery and installation from 95 €, delivery time 15 working days; also Axia 220/240, James chair; operates in Finland, Sweden, Norway, Denmark
Business ID0114891-2
Registered in Finland (PRH)1978
LCP (mobile)117,0 s
Basic metrics62.5, rank 5
55.2SCORE
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On the basic metrics alone, the score was 62.5 and the rank 5. The score is now 55.2 and rank 3 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 4 September 2026

Martela Oyj (pörssilistattu, Helsinki, 1945–) on Suomen johtava toimistokalusteistaja. Tuotesivuilla erittäin kattavat ergonomiatiedot ja 5 v takuu. Verkkokauppa on suunnattu yrityksille: hinnat ALV 0%, kuluttajan palautusoikeus puuttuu, ja toimitus + asennus 95 EUR alkaen kestää 15 arkipäivää.

Strengths

  • Very comprehensive ergonomic adjustments on the Logic 220 page: seat height/tilt/depth, backrest height/tilt, air-pump-adjustable lumbar support, armrest height/angle/depth/width, headrest height/depth
  • 5 vuoden takuu kaikille tuotteille toimitusehdoissa (Outlet: 1 v; sähkökomponentit: 2 v)
  • Y-tunnus 0114891-2 löytyy yhteystietosivulta; pörssilistattu suomalainen valmistaja vuodesta 1945

Areas to improve

  • Logic 220 hinta 828,00 EUR näkyy alv 0% (yrityshinnoittelu); kuluttajalle todellinen hinta ~1 027 EUR (alv 24%) ei näy selkeästi ilman laskemista
  • Kuluttajan palautusoikeutta ei löydy sivustolta, toimitusehdot ovat B2B-sopimusehtoja, eivät kuluttajansuojalain mukaisia
  • Toimitus ja asennus 95 EUR alkaen, 15 arkipäivää, kallis ja hidas kuluttajan näkökulmasta

How the score is calculated

Buying motives were checked on 15.10.2026 and basic metrics measured on 4.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

55.2 / 100
Warranty length18 p × 100.0 %18.0
Free delivery12 p × 0.0 %0.0
Right of return10 p × 0.0 %0.0
Price is shown before purchase6 p × 100.0 %6.0
Free trial4 p × 0.0 %0.0
Basic metrics50 % × 62,531.2

Buying motives · weight 50 p

24,0 / 50
MetricMeasured valueSourcePoints
Warranty length
NOTEProducts bought from Martela Outlet have a 1-year warranty.
5 years for webshop productsmartela.com
checked 15.10.2026
18.0 / 18
Free deliveryIn the online shop's terms and delivery terms, delivery and installation costs are added to the price, and no free delivery threshold is stated.martela.com, general terms of the online store · martela.com, general terms of delivery
checked 15.10.2026
0.0 / 12
Right of return
NOTEThe right of return applies only to faulty products.
No right of returnmartela.com
checked 15.10.2026
0.0 / 10
Price is shown before purchase
NOTEPrices are shown on the office chairs online store page, e.g. James €338.00.
Online shop prices are stated with VAT 0%martela.com
checked 15.10.2026
6.0 / 6
Free trialA trial period is not mentioned on the product page, in the terms or on the front page.martela.com, general terms of the online store · martela.com, general terms of delivery
checked 15.10.2026
0.0 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

62.5 / 100
Digital quality30 % × 61,818.5
Transparency30 % × 65,019.5
Reachability20 % × 60,012.0
AI quality score20 % × 62,312.5

Digital quality · weight 30%

61.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)15/100Technical measurement6.0 / 40
Accessibility90/100Technical measurement27.0 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

65.0 / 100
MetricMeasured valueSourcePoints
Price in euros of an ergonomic office chair publicly visible without logging in or contacting
OBSERVATIONLogic 220 -tuotesivulla: '828,00 EUR' ilman kirjautumista, mutta hinta on alv 0%. Alv 24% hintaa (~1 027 EUR) ei mainita tuotesivulla. Shopify-verkkokauppa on 'yrityksille' -merkitty.
PartlyWebsite + AI extraction12.5 / 25
Ergonomic adjustments of the chair (back support, seat depth, armrests) are described on the website
OBSERVATIONLogic 220 -tuotesivulla eksplisiittisesti: 'Istuimen korkeuden, kallistuskulman ja syvyyden portaaton säätö', 'Selkänojan korkeuden ja kallistuskulman portaaton säätö', 'Ilmapumpulla säädettävä ristiseläntuki', 'Käsinojien korkeuden, kulman ja syvyyden sekä leveyden säädöt', 'Niskatuen korkeuden ja syvyyden säätö'.
YesWebsite + AI extraction20.0 / 20
Chair warranty period is clearly stated on the website or product page
OBSERVATIONToimitusehdoissa: 'Martela-tuotteet kantavat viiden vuoden takuun toimituksesta. Outlet-tuotteet saavat yhden vuoden takuun; akustiikkapodin sähkökomponentit kaksi vuotta; lukot kaksi vuotta.'
YesWebsite + AI extraction15.0 / 15
Right of return or return terms are clearly stated on the website before purchase
OBSERVATIONToimitusehdot ovat B2B-sopimusehtoja (ennakkomaksu 30%, arbitraatio). Kuluttajansuojalain mukaista 14 vrk palautusoikeutta ei mainita sivustolla.
NoWebsite + AI extraction0.0 / 15
Home delivery is available and delivery time or price is stated on the website
OBSERVATIONLogic 220 -tuotesivulla: 'Toimitus ja asennus alk. 95,00 EUR' ja toimitusaika '15 arkipäivää'. Toimitusmaksu ja aika ovat selkeästi kerrottu, mutta hinta on korkea ja toimitusaika pitkä.
PartlyWebsite + AI extraction7.5 / 15
Operating company's name or Business ID clearly displayed on the website
OBSERVATIONYhteystietosivulla (ota-yhteytta): 'Martela Oyj, Miestentie 1, 02150 Espoo, Business ID: 0114891-2'.
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystietosivulla: '010 345 7000' (asiakaspalvelu) ja '010 345 50' (päävaihde).
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystietosivulla: 'asiakaspalvelu@martela.com'.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONNo mention of chat on the website.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONOn the contact page: 'Customer service on weekdays 8–16'.
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONNo separate FAQ section on the website.
NoWebsite + AI extraction0.0 / 15
Mobile app
OBSERVATIONNo mobile app.
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

62.3 / 100
MetricMeasured valueSourcePoints
Clarity of information60/100AI analysis20.4 / 34
Findability of pricing55/100AI analysis18.1 / 33
Content coverage72/100AI analysis23.8 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +33.7 points: 55.2 → 88.9, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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