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Flikka

👑 Rank 1 · Underwear and socks online · Checked 17.10.2026 · Suomen Paras 2026

Websiteflikka.fi
OwnerMio Team Oy (PRH 3476929-9), Finnish lingerie online store, size calculator and 30-day right of return; flikka.fi/collections/rintaliivit
Business ID3476929-9
Registered in Finland (PRH)2024
LCP (mobile)8.8 s
Basic metrics74.8, rank 2
60.6SCORE
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On the basic metrics alone, the score was 74.8 and the rank 2. The score is now 60.6 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 3 October 2026

Flikka on mitatuista kaupoista tiedoltaan kattavin: koko-oppaat, pesuohje, selkeät toimitus- ja palautusehdot ja Y-tunnus löytyvät. Tuotesivun materiaalitieto ja puhelinpalvelu puuttuvat.

Strengths

  • For choosing a size there is a size calculator, a size chart, fitting help and a guide to choosing an in-between size
  • Palautusoikeus on pidennetty 30 päivään ja palautus ja vaihto ovat ilmaisia, ja ehdot kertovat tarkasti miten palautus tehdään
  • Toimituskulut on eritelty (Matkahuolto lähellä-paketti 5,90 euroa, kotiinkuljetus 9,90 euroa) ja toimitusaika on 1-3 arkipäivää

Areas to improve

  • Tuotesivun kuvaus ei kerro materiaalikoostumusta, vaikka erillinen pesuohjesivu on olemassa
  • Puhelinnumeroa ei ole esillä, asiakaspalvelu hoidetaan sähköpostilla arkisin klo 10-17
  • Ahvenanmaalle ja ulkomaille ei toimiteta, mikä kerrotaan vasta toimitusehdoissa

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 3.10.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

60.6 / 100
Delivery cost20 p × 26.2 %5.2
Free delivery threshold12 p × 0.0 %0.0
Return price12 p × 100.0 %12.0
Return period6 p × 100.0 %6.0
Basic metrics50 % × 74,837.4

Buying motives · weight 50 p

23,2 / 50
MetricMeasured valueSourcePoints
Delivery cost
NOTEHome delivery €9.90.
Matkahuolto Lähellä parcel 5.90 €flikka.fi
checked 17.10.2026
5.2 / 20
Free delivery thresholdThe free delivery threshold is not mentioned in the delivery policy, the returns policy or the terms of use. A newsletter subscriber gets free delivery on their first order.flikka.fi, delivery policy · flikka.fi, returns policy
checked 17.10.2026
0.0 / 12
Return price
NOTEOne free return per order, 14.90 € for additional items. The delivery fee of the original order is not refunded for orders placed from 1.5.2026.
Returns and exchanges are freeflikka.fi
checked 17.10.2026
12.0 / 12
Return period30-day right of returnflikka.fi
checked 17.10.2026
6.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

74.8 / 100
Digital quality30 % × 64,019.2
Transparency30 % × 95,028.5
Reachability20 % × 45,09.0
AI quality score20 % × 88,017.6
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

64.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)30/100Technical measurement12.0 / 40
Accessibility85/100Technical measurement25.5 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

95.0 / 100
MetricMeasured valueSourcePoints
Whether the price of a bra or underwear in euros is visible on the category or product page without logging in?
OBSERVATIONrintaliivikategoria: 'Alennushinta €68.00', 'Alennushinta €82.00'; tuote Montara bralette musta 74,00 euroa
YesWebsite + AI extraction25.0 / 25
Does the website have a size guide, size chart or measuring instructions for choosing the right size?
OBSERVATION/pages/rintaliivien-kokotaulukko: 'Ympärysmitta rinnan alta kertoo ympäryskoon. Kuppikoon saat selville vähentämällä rintojen alta otetun napakan mitan rinnan ympäriltä otetusta mitasta.' sekä Helppo kokolaskuri
YesWebsite + AI extraction20.0 / 20
Does the website state delivery costs, delivery time and the free delivery threshold before ordering?
OBSERVATION/policies/shipping-policy: 'Toimituskulut: Matkahuolto lähellä-paketti 5,90€, Matkahuollon kotiinkuljetus 9,90€' ja 'Tilaamasi tuotteet lähtevät varastolta 1-3 arkipäivän kuluessa'
YesWebsite + AI extraction20.0 / 20
Is the right of return and exchange clearly stated, including who pays for the return?
OBSERVATION/policies/refund-policy: 'All our products have an extended 30-day right of return!' and 'Returning or exchanging products is free and fast!'
YesWebsite + AI extraction15.0 / 15
Does the product page state the material composition or washing instructions?
OBSERVATIONerillinen sivu /pages/rintaliivien-pesuohjeet ('Älä käytä kättä lämpimämpää vettä (30 astetta)'), mutta tuotekuvauksessa Montara bralette ei ollut materiaalikoostumusta
PartlyWebsite + AI extraction5.0 / 10
Is the seller company's Business ID visible on the website?
OBSERVATION/policies/privacy-policy: 'Mio Team Oy Y-tunnus 3476929-9'
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

45.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

88.0 / 100
MetricMeasured valueSourcePoints
Clarity of information90/100AI analysis30.6 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage92/100AI analysis30.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Is the right of return and exchange clearly stated, including who pays for the return?
OBSERVATION/policies/refund-policy: 'All our products have an extended 30-day right of return!' and 'Returning or exchanging products is free and fast!'
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +23.6 points: 60.6 → 84.2, and your lead over number two grows 0.1 → 23.7.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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