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On the basic metrics alone, the score was 74.8 and the rank 2. The score is now 60.6 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Flikka on mitatuista kaupoista tiedoltaan kattavin: koko-oppaat, pesuohje, selkeät toimitus- ja palautusehdot ja Y-tunnus löytyvät. Tuotesivun materiaalitieto ja puhelinpalvelu puuttuvat.
Buying motives were checked on 17.10.2026 and basic metrics measured on 3.10.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 20 p × 26.2 % | 5.2 |
| Free delivery threshold | 12 p × 0.0 % | 0.0 |
| Return price | 12 p × 100.0 % | 12.0 |
| Return period | 6 p × 100.0 % | 6.0 |
| Basic metrics | 50 % × 74,8 | 37.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTEHome delivery €9.90. | Matkahuolto Lähellä parcel 5.90 € | flikka.fi checked 17.10.2026 | 5.2 / 20 |
| Free delivery threshold | The free delivery threshold is not mentioned in the delivery policy, the returns policy or the terms of use. A newsletter subscriber gets free delivery on their first order. | flikka.fi, delivery policy · flikka.fi, returns policy checked 17.10.2026 | 0.0 / 12 |
| Return price NOTEOne free return per order, 14.90 € for additional items. The delivery fee of the original order is not refunded for orders placed from 1.5.2026. | Returns and exchanges are free | flikka.fi checked 17.10.2026 | 12.0 / 12 |
| Return period | 30-day right of return | flikka.fi checked 17.10.2026 | 6.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 64,0 | 19.2 |
| Transparency | 30 % × 95,0 | 28.5 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 88,0 | 17.6 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 30/100 | Technical measurement | 12.0 / 40 |
| Accessibility | 85/100 | Technical measurement | 25.5 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Whether the price of a bra or underwear in euros is visible on the category or product page without logging in? OBSERVATIONrintaliivikategoria: 'Alennushinta €68.00', 'Alennushinta €82.00'; tuote Montara bralette musta 74,00 euroa | Yes | Website + AI extraction | 25.0 / 25 |
| Does the website have a size guide, size chart or measuring instructions for choosing the right size? OBSERVATION/pages/rintaliivien-kokotaulukko: 'Ympärysmitta rinnan alta kertoo ympäryskoon. Kuppikoon saat selville vähentämällä rintojen alta otetun napakan mitan rinnan ympäriltä otetusta mitasta.' sekä Helppo kokolaskuri | Yes | Website + AI extraction | 20.0 / 20 |
| Does the website state delivery costs, delivery time and the free delivery threshold before ordering? OBSERVATION/policies/shipping-policy: 'Toimituskulut: Matkahuolto lähellä-paketti 5,90€, Matkahuollon kotiinkuljetus 9,90€' ja 'Tilaamasi tuotteet lähtevät varastolta 1-3 arkipäivän kuluessa' | Yes | Website + AI extraction | 20.0 / 20 |
| Is the right of return and exchange clearly stated, including who pays for the return? OBSERVATION/policies/refund-policy: 'All our products have an extended 30-day right of return!' and 'Returning or exchanging products is free and fast!' | Yes | Website + AI extraction | 15.0 / 15 |
| Does the product page state the material composition or washing instructions? OBSERVATIONerillinen sivu /pages/rintaliivien-pesuohjeet ('Älä käytä kättä lämpimämpää vettä (30 astetta)'), mutta tuotekuvauksessa Montara bralette ei ollut materiaalikoostumusta | Partly | Website + AI extraction | 5.0 / 10 |
| Is the seller company's Business ID visible on the website? OBSERVATION/policies/privacy-policy: 'Mio Team Oy Y-tunnus 3476929-9' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 90/100 | AI analysis | 30.6 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 92/100 | AI analysis | 30.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Is the right of return and exchange clearly stated, including who pays for the return? OBSERVATION/policies/refund-policy: 'All our products have an extended 30-day right of return!' and 'Returning or exchanging products is free and fast!' | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Flikka-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +23.6 points: 60.6 → 84.2, and your lead over number two grows 0.1 → 23.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.