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On the basic metrics alone, the score was 64.5 and the rank 5. The score is now 37.5 and rank 6 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Deva Lingerie kertoo hinnat, yhteystiedot, aukioloajat ja ehdot hyvin, mutta koko-opas ja materiaalitiedot puuttuvat. Kokovalinta jää myymälän henkilökunnan varaan.
Buying motives were checked on 17.10.2026 and basic metrics measured on 3.10.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 20 p × 26.2 % | 5.2 |
| Free delivery threshold | 12 p × 0.0 % | 0.0 |
| Return price | 12 p × 0.0 % | 0.0 |
| Return period | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 64,5 | 32.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost | Postage €5.90 | devalingerie.fi checked 17.10.2026 | 5.2 / 20 |
| Free delivery threshold | Free delivery on orders over 150 € | devalingerie.fi checked 17.10.2026 | 0.0 / 12 |
| Return price | Returner pays the return costs | devalingerie.fi checked 17.10.2026 | 0.0 / 12 |
| Return period | 14 days from receipt of the goods | devalingerie.fi checked 17.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 65,7 | 19.7 |
| Transparency | 30 % × 60,0 | 18.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 71,3 | 14.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 31/100 | Technical measurement | 12.4 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Whether the price of a bra or underwear in euros is visible on the category or product page without logging in? OBSERVATIONrintaliivikategoriassa 'Trofe Laila kaarituellinen topattu rintaliivi 49,90 €', 'Marie Jo Lisbeth ... 109,90 €', 'Marie Jo Lisbeth topattu ... 114,90 €' | Yes | Website + AI extraction | 25.0 / 25 |
| Does the website have a size guide, size chart or measuring instructions for choosing the right size? OBSERVATIONvalikossa on 'Deva alusasuoppaat', mutta /c/deva-alusasuoppaat ei sisällä mitään koko- tai mittausohjetta; tuotesivulla vain kokovalinta (C75 C80 C85 ...) | No | Website + AI extraction | 0.0 / 20 |
| Does the website state delivery costs, delivery time and the free delivery threshold before ordering? OBSERVATIONyläpalkissa 'Postitus 5.90€ - yli 150€ tilauksille ilmainen'; ehdoissa 'Keskimääräinen toimitusaika Suomessa on 1-5 arkipäivää'; tuotesivulla 'Toimitusaika: 3-5 päivä(ä)' | Partly | Website + AI extraction | 10.0 / 20 |
| Is the right of return and exchange clearly stated, including who pays for the return? OBSERVATION/l/withdrawal: 'right to cancel an online store order ... after 14 days' and 'The person returning the goods must pay the costs arising from the return.' | Yes | Website + AI extraction | 15.0 / 15 |
| Does the product page state the material composition or washing instructions? OBSERVATIONtuotesivulla Marie Jo Lisbeth kuvaus mainitsee 'läpinäkyvä pitsi' mutta ei prosentteja eikä pesuohjetta | No | Website + AI extraction | 0.0 / 10 |
| Is the seller company's Business ID visible on the website? OBSERVATION/l/privacy: 'Rekisterin rekisterinpitäjä on Ida Aaltonen Oy (y-tunnus: 2866083-6)' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 62/100 | AI analysis | 20.5 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Is the right of return and exchange clearly stated, including who pays for the return? OBSERVATION/l/withdrawal: 'right to cancel an online store order ... after 14 days' and 'The person returning the goods must pay the costs arising from the return.' | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Deva Lingerie -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +16.8 points: 37.5 → 54.3, rank 6 → 4.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.