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Deva Lingerie

Rank 6 · Underwear and socks online · Checked 17.10.2026

Websitedevalingerie.fi
OwnerIda Aaltonen Oy (PRH 2866083-6), lingerie shop and online store from Pori; devalingerie.fi/c/rintaliivit
Business ID2866083-6
Registered in Finland (PRH)2017
LCP (mobile)8.9 s
Basic metrics64.5, rank 5
37.5SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 64.5 and the rank 5. The score is now 37.5 and rank 6 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 3 October 2026

Deva Lingerie kertoo hinnat, yhteystiedot, aukioloajat ja ehdot hyvin, mutta koko-opas ja materiaalitiedot puuttuvat. Kokovalinta jää myymälän henkilökunnan varaan.

Strengths

  • The top bar of the front page shows the postage cost, the free delivery threshold, phone number, e-mail and opening hours
  • Rintaliivien hinnat näkyvät kategoriasivulla euroina (49,90 - 114,90 euroa) ja tuotesivulla on toimitusaika
  • Palautusehdot kertovat peruutusoikeuden 14 päivää, palautusosoitteen ja rahojen palautuksen Klarnan kautta

Areas to improve

  • Koko-oppaita tai mittausohjetta ei löytynyt: valikon 'Deva alusasuoppaat' -sivu oli tyhjä
  • Tuotesivulla ei kerrota materiaalikoostumusta eikä pesuohjetta
  • Palautuskulun maksaa asiakas, ja kuluille ei ole annettu esimerkkihintaa

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 3.10.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

37.5 / 100
Delivery cost20 p × 26.2 %5.2
Free delivery threshold12 p × 0.0 %0.0
Return price12 p × 0.0 %0.0
Return period6 p × 0.0 %0.0
Basic metrics50 % × 64,532.2

Buying motives · weight 50 p

5,2 / 50
MetricMeasured valueSourcePoints
Delivery costPostage €5.90devalingerie.fi
checked 17.10.2026
5.2 / 20
Free delivery thresholdFree delivery on orders over 150 €devalingerie.fi
checked 17.10.2026
0.0 / 12
Return priceReturner pays the return costsdevalingerie.fi
checked 17.10.2026
0.0 / 12
Return period14 days from receipt of the goodsdevalingerie.fi
checked 17.10.2026
0.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

64.5 / 100
Digital quality30 % × 65,719.7
Transparency30 % × 60,018.0
Reachability20 % × 60,012.0
AI quality score20 % × 71,314.3
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

65.7 / 100
MetricMeasured valueSourcePoints
Performance (mobile)31/100Technical measurement12.4 / 40
Accessibility89/100Technical measurement26.7 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

60.0 / 100
MetricMeasured valueSourcePoints
Whether the price of a bra or underwear in euros is visible on the category or product page without logging in?
OBSERVATIONrintaliivikategoriassa 'Trofe Laila kaarituellinen topattu rintaliivi 49,90 €', 'Marie Jo Lisbeth ... 109,90 €', 'Marie Jo Lisbeth topattu ... 114,90 €'
YesWebsite + AI extraction25.0 / 25
Does the website have a size guide, size chart or measuring instructions for choosing the right size?
OBSERVATIONvalikossa on 'Deva alusasuoppaat', mutta /c/deva-alusasuoppaat ei sisällä mitään koko- tai mittausohjetta; tuotesivulla vain kokovalinta (C75 C80 C85 ...)
NoWebsite + AI extraction0.0 / 20
Does the website state delivery costs, delivery time and the free delivery threshold before ordering?
OBSERVATIONyläpalkissa 'Postitus 5.90€ - yli 150€ tilauksille ilmainen'; ehdoissa 'Keskimääräinen toimitusaika Suomessa on 1-5 arkipäivää'; tuotesivulla 'Toimitusaika: 3-5 päivä(ä)'
PartlyWebsite + AI extraction10.0 / 20
Is the right of return and exchange clearly stated, including who pays for the return?
OBSERVATION/l/withdrawal: 'right to cancel an online store order ... after 14 days' and 'The person returning the goods must pay the costs arising from the return.'
YesWebsite + AI extraction15.0 / 15
Does the product page state the material composition or washing instructions?
OBSERVATIONtuotesivulla Marie Jo Lisbeth kuvaus mainitsee 'läpinäkyvä pitsi' mutta ei prosentteja eikä pesuohjetta
NoWebsite + AI extraction0.0 / 10
Is the seller company's Business ID visible on the website?
OBSERVATION/l/privacy: 'Rekisterin rekisterinpitäjä on Ida Aaltonen Oy (y-tunnus: 2866083-6)'
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

71.3 / 100
MetricMeasured valueSourcePoints
Clarity of information72/100AI analysis24.5 / 34
Findability of pricing80/100AI analysis26.4 / 33
Content coverage62/100AI analysis20.5 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Is the right of return and exchange clearly stated, including who pays for the return?
OBSERVATION/l/withdrawal: 'right to cancel an online store order ... after 14 days' and 'The person returning the goods must pay the costs arising from the return.'
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Deva Lingerie -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +16.8 points: 37.5 → 54.3, rank 6 → 4.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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