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xHamster

Rank 3 · Adult entertainment sites · Checked 19.10.2026

Websitexhamster.com
OwnerxHamster Limited (Limassol, Cyprus). Independent operator. Premium subscription with a monthly fee. Also works as a platform for content creators.
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)4.0 s
Basic metrics40.3, rank 4
42.1SCORE
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On the basic metrics alone, the score was 40.3 and the rank 4. The score is now 42.1 and rank 3 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 5 September 2026

xHamster is one of the largest adult entertainment platforms. The age limit 18+ is clearly displayed and contact details can be found. However, the owning company is not shown on the site at all (the terms of use only refer to 'Company' name) and subscription prices require logging in.

Strengths

  • Age verification 18+ clearly stated on the front page and in the cookie consent window
  • Contact details: 'Contact us' link visible in the front page footer
  • FI/EN language selection on the front page, the service recognises a Finnish user

Areas to improve

  • The owning company is not shown on the front page or in the terms of use; the terms page only refers to 'Company' under the name, without the company name
  • Premium/subscription price is not visible to a user who is not logged in
  • Cancellation terms are missing from the public pages

How the score is calculated

Buying motives checked 19.10.2026 and basic metrics measured 5.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

42.1 / 100
Service operator is shown22 p × 0.0 %0.0
Deleting the account yourself12 p × 100.0 %12.0
Child lock guide10 p × 100.0 %10.0
Terms in Finnish6 p × 0.0 %0.0
Basic metrics50 % × 40,320.1

Buying motives · weight 50 p

22,0 / 50
MetricMeasured valueSourcePoints
Service operator is shown
NOTEThe company name and address were not found in the terms of use or the privacy notice.
The terms only use the designation "Company"xhamster.com
checked 19.10.2026
0.0 / 22
Deleting the account yourselfThe user can permanently delete their account and dataxhamster.com
checked 19.10.2026
12.0 / 12
Child lock guideUsers are encouraged to use child lock protectionsxhamster.com
checked 19.10.2026
10.0 / 10
Terms in FinnishTerms in English, contact in English or Greekxhamster.com
checked 19.10.2026
0.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

40.3 / 100
Digital quality30 % × 69,820.9
Transparency30 % × 30,09.0
Reachability20 % × 10,02.0
AI quality score20 % × 41,88.4

Digital quality · weight 30%

69.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)47/100Technical measurement18.8 / 40
Accessibility74/100Technical measurement22.2 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

30.0 / 100
MetricMeasured valueSourcePoints
Monthly subscription price in euros or dollars displayed before registration
OBSERVATIONSubscriptions link is visible in the footer but the price is not visible to a user who is not logged in. URL: https://xhamster.com/
NoWebsite + AI extraction0.0 / 30
Order cancellation procedure clearly stated
OBSERVATIONCancellation terms cannot be found on the public pages. URL: https://xhamster.com/
NoWebsite + AI extraction0.0 / 20
Owning company or brand's parent company stated on the website
OBSERVATIONTerms of use (/info/terms): 'Company is the operator of the https://xhamster.com/ Website', the company name is not mentioned. In the footer only '© 2007 - 2026, xHamster.com'. URL: https://xhamster.com/info/terms
NoWebsite + AI extraction0.0 / 15
Age verification (18+) and age limit stated on the website
OBSERVATIONFront page: 'xHamster is adults only website Available content may contain pornographic materials. By continuing to xHamster you confirm that you are 18 or older.' URL: https://xhamster.com/
YesWebsite + AI extraction15.0 / 15
Customer support or contact details findable
OBSERVATIONIn the footer 'Contact us' link visible to a user who is not logged in. URL: https://xhamster.com/
YesWebsite + AI extraction10.0 / 10
GDPR or privacy notice directly available
OBSERVATIONThe cookie consent window mentions 'Cookie Policy and Privacy Policy' but no direct link to their pages without logging in. URL: https://xhamster.com/
PartlyWebsite + AI extraction5.0 / 10

Reachability · weight 20%

10.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

41.8 / 100
MetricMeasured valueSourcePoints
Clarity of information55/100AI analysis18.7 / 34
Findability of pricing20/100AI analysis6.6 / 33
Content coverage50/100AI analysis16.5 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +51.9 points: 42.1 → 94.0, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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